The Fuji XF1 Black Digital Camera joins Fuji’s advanced, retro X-series of pocket-sized compact cameras and is designed for the photography enthusiasts who want more control over their photography. The XF1 is simple to use, highly-responsive and extremely portable. With a quick twist of the zoom ring the XF1 powers on and is ready to shoot. In portable mode, the lens retracts fully inside the body, minimising the size of the camera even further. The Fujinon lens with bright f1.8 aperture allows poorly lit subjects to be photographed without raising sensitivity levels, keeping noise to a minimum. The Fuji XF1 shares the same 12MP 2/3” EXR-CMOS sensor that’s used in the X10 and X-S1 cameras. Additional highlights of the Fuji XF1 include a minimum focusing distance of 3cm for vivid macro shots, full HD movie recording with Movie Scene Recognition, manual zoom, an E-Fn button, Motion Panorama and a wide range of creative filters

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The Fuji XF1 Black Digital Camera joins Fuji’s advanced, retro X-series of pocket-sized compact cameras and is designed for the photography enthusiasts who want more control over their photography. The XF1 is simple to use, highly-responsive and extremely portable. With a quick twist of the zoom ring the XF1 powers on and is ready to shoot. In portable mode, the lens retracts fully inside the body, minimising the size of the camera even further. The Fujinon lens with bright f1.8 aperture allows poorly lit subjects to be photographed without raising sensitivity levels, keeping noise to a minimum. The Fuji XF1 shares the same 12MP 2/3” EXR-CMOS sensor that’s used in the X10 and X-S1 cameras. Additional highlights of the Fuji XF1 include a minimum focusing distance of 3cm for vivid macro shots, full HD movie recording with Movie Scene Recognition, manual zoom, an E-Fn button, Motion Panorama and a wide range of creative filters

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The Fuji FinePix X10 Black Digital Camera is an advanced compact camera with a strong magnesium alloy design, aimed at the compact enthusiasts looking for manual control and superb picture quality right up to the edge of an image. The Fuji X10 boasts a 12 megapixel EXR-CMOS Sensor that is capable of both full 1080p HD video and continuous shooting of an impressive 7fps. Its bright F2.0 wide-angle and F2.8 telephoto, 4x optical manual barrel zoom lens (equivalent to 28-112mm on a 35mm format), maximum ISO of 12800, SN High Sensitivity and Low Noise mode makes it a fast, superb low-light performer. Other fun fancy features include Film Simulation modes, Motion Panorama 360, RAW shooting, DR Wide Dynamic Range mode and an electronic horizon leveling gauge for precise framing. The X10 not only offers EXR-Auto Intelligent Scene recognition, but now, it even has the ability to detect moving subjects to enable you to capture any kind of scene perfectly even in the most difficult shooting conditions.

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The Fuji FinePix X20 Silver Digital Camera is a 12MP, stylish yet functional camera and follows in the footsteps of the highly acclaimed X10. While the X20 offers minimal physical changes to its classy, retro design, it does present a few new enhancements. The 2/3-inch X-Trans CMOS II sensor inherits the same design and features of the high performance sensor found in the X-Pro1 and is capable of delivering resolution that is parallel to a full-frame sensor. The optical viewfinder comes with a newly developed Digital Trans Panel which displays important camera settings and switches the colour of information according to the scene and environment to improve your shooting experience. With super-fast AF times from as little as 0.06 seconds, approx. 0.5 second start-up and 0.5 second shooting interval you will never miss a moment. Additional features include full HD video at 60fps, 12MP stills at 12fps & an f2.0-2.8 4x manual zoom lens.

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The Fuji FinePix X20 Silver Digital Camera is a 12MP, stylish yet functional camera and follows in the footsteps of the highly acclaimed X10. While the X20 offers minimal physical changes to its classy, retro design, it does present a few new enhancements. The 2/3-inch X-Trans CMOS II sensor inherits the same design and features of the high performance sensor found in the X-Pro1 and is capable of delivering resolution that is parallel to a full-frame sensor. The optical viewfinder comes with a newly developed Digital Trans Panel which displays important camera settings and switches the colour of information according to the scene and environment to improve your shooting experience. With super-fast AF times from as little as 0.06 seconds, approx. 0.5 second start-up and 0.5 second shooting interval you will never miss a moment. Additional features include full HD video at 60fps, 12MP stills at 12fps & an f2.0-2.8 4x manual zoom lens.

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This special Edition package includes a genuine leather case, a lens hood, an adapter ring and a protective filter. Each package also has a card with a unique X100 Black Premium Edition number printed on it, identifying which of the 10,000 units it is. The Fuji FinePix X100 is a 12.3 megapixel digital camera with a high-quality APS-C size sensor and a bright 23mm (equivalent to 35mm in a 35mm camera) f/2 lens. The X100 combines cutting edge modern technology with the design aesthetics and handling of a classic camera. The unique Hybrid Viewfinder offers the brightness and clarity of an optical viewfinder with the benefit of digital viewfinder information display. With its clever technology housed in a high-precision magnesium alloy body, the X100 offers a combination of performance and ergonomics that means you won't want to put it down. Other features include a 2.8” LCD screen, ISO 200-12800, Flash hot shoe and built in flash, a built-in neutral density filter and 720p HD movie recording with stereo sound

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The Fuji FinePix X100S is the successor to the well-received Fuji X100 (released in June 2011), inheriting its classic retro design and bright, fixed focal length 23mm f/2 lens, yet incorporating some important enhancements that will grab your attention. The X100S is equipped with a newly developed 16.3 megapixel APS-CX-Trans CMOS II sensor and an EXR processor II, which enables fast capture of 16MP stills at 6fps and full HD 1920x1080p video shooting at 60fps. The X100S offers a lightning fast AF speed of 0.8 seconds plus a variety of manual focus assist modes. The Hybrid Viewfinder offers expanded freedom in composition enabling you to shoot in a wide range of demanding shooting conditions. The Hybrid Viewfinder offers you the brightness and clarity of an optical viewfinder with the benefit of digital viewfinder information display and allows you to instantly switch between an Optical Viewfinder (OVF) and an Electronic Viewfinder (EVF).

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